Advertising Method Using Motion Pictueres in the Internet

专利摘要:
The present invention relates to an advertisement method using a video provided through the Internet, and in particular, when the user clicks to receive a video provided to the Internet users for free or paid, the video is displayed on one side of the screen and the web document for the advertisement is displayed in the remaining part. The present invention relates to an advertisement system and method for providing one or more advertisements through a web document while a video is played.
公开号:KR20030009719A
申请号:KR1020010044291
申请日:2001-07-23
公开日:2003-02-05
发明作者:김윤주
申请人:김윤주；
IPC主号:

专利说明:

Advertising method using internet video {Advertising Method Using Motion Pictueres in the Internet}
[6] The present invention relates to an advertisement method using a video provided through the Internet, and in particular, when clicking to receive a video provided to Internet users for free or paid, the video is displayed on one side of the screen and the rest of the web document for advertisement. The present invention relates to an advertisement system and a method for automatically displaying a window to provide one or more advertisements through a web document while a video is played.
[7] In general, videos provided on the Internet are searched for a list of videos, and a user clicks on a list of videos to be provided. Then, a video playing window is displayed on one side of the monitor to play the video. In this case, a banner ad is inserted into a free space of a video play window so that a user who receives the video can view it while the provided video is being played. Is displayed on the monitor.
[8] However, after displaying a banner advertisement in a free space of a video playback window as described above, a method of displaying a web document by clicking on a banner advertisement of the user is to advertise only the text in the banner advertisement when the video user does not click the banner advertisement. It is difficult to predict the effectiveness of the advertisement, and if the video users click on the banner advertisement, the web document is posted on the entire monitor or the web document is overwritten even if the web document is displayed on the part of the monitor. There was a problem that you can not see properly.
[9] Therefore, the present invention links the web document address of an advertiser received by a video provider to a list of video materials provided on the Internet or a network so that a video play window is displayed and the web is displayed on the rest of the monitor where the video play window is displayed. An object of the present invention is to increase advertisement effect by displaying a document and displaying a desired advertisement document.
[10] In order to achieve the above object, the present invention comprises the steps of obtaining an address of the advertising web document by the Internet service provider for providing the video material to receive the advertisement; Changing the address of the secured advertisement document into a call signal of a web browser and mounting the same on a provided video signal; Providing a list of moving image data including a call signal of the web document for advertisement; Selecting, by an internet user, a video address to be provided from a video list by accessing a server of a video provider; Searching for the selected video data and transmitting the searched video signal to the user terminal when the video address is selected; Dividing the transmitted video signal into a video material and a web document call signal for advertisement; Operating a video player to view the separated video material, and simultaneously calling up the separated web document for advertisement; Characterized in that the advertising method using the Internet video including the step of displaying the web document for advertising displayed on the rest of the monitor while the video is broadcast by the video player.
[1] 1 is a diagram schematically showing a system for executing an advertisement method using internet video according to the present invention.
[2] <Description of the symbols for the main parts of the drawings>
[3] 10: video providing system 11: Web server
[4] 12: video transmission server 13: database
[5] 20: user terminal 20: advertising server
[11] Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
[12] Figure 1 shows a system for implementing an advertising method using the Internet video according to the present invention, a video providing system for providing a video, and connecting to the video providing system to the Internet to request data and view the requested data And a user terminal equipped with a web browser and a video player, and an advertisement server for providing an advertisement web document by an advertisement web document call signal included in the video material provided from the video providing system. In this case, the video providing system includes a web server through which a user can access a web browser and request data, a database storing the requested data, and a video providing server for transmitting a video searched from the database.
[13] In the advertisement method according to the present invention using the system as described above, first, video providers receive an advertisement to be provided with the video, and the advertiser receives the web document to be advertised as a call signal in the form of an address. Then, the video data is input to the database, and at least one or more video data are mounted at regular time intervals. At this time, the web document is continued while the video is played, and two or more advertisement web documents can be displayed on the monitor at regular time intervals.
[14] The video provider publishes the video data list synthesized with the call signal of the advertisement document in the web document so that the terminal users accessing the Internet can select. In other words, the Internet terminal users are connected to the web server of the video provider through a web browser to select the desired video.
[15] When the terminal user selects any one of the moving images as described above, the web server retrieves the selected moving image data from the database and transmits the retrieved moving image to the moving image providing server, and instructs the moving image retrieved from the moving image providing server to the terminal user.
[16] The video providing server receiving the transmission command as described above transmits the web document call signal for the advertisement programmed in the video and the video signal to the user's terminal.
[17] As described above, the web browser receiving the video data including the web document call signal for advertisement separates the video signal from the web document call signal for advertisement. Next, when a video player capable of playing the separated video signal is started to play a video, and the web server is requested to transmit the web document by using the separated web document call signal, the ad server sends the corresponding web document. To be displayed on the monitor of the user terminal.
[18] In this case, since the video player is limited in size to be displayed, the video player is programmed to be played on one side of the monitor, and the web document for advertisement is displayed on the remaining part so that the video is covered by the web document for advertisement, or the web document for advertisement is covered by the video. Prevents losing
[19] As described above, the video advertisement method using the Internet allows the Internet users to continuously view the advertisement in the form of a web document while the video is played by integrating and transmitting a call signal of the web document for advertisement to a desired video.
[20] As described above, the advertisement method using the Internet video according to the present invention can enhance the advertisement effect by allowing the Internet terminal user to continuously provide the advertisement in the form of a web document while the requested video is played.
[21] In addition, providers who provide free videos can continue to provide high quality videos by reducing the operating cost by increasing the amount of advertisements received to operate the server, and by receiving and providing advertisements related to the provided videos High advertising effect can be expected.

权利要求:
Claims (1)
[1" claim-type="Currently amended] In the system for providing a video using the Internet,
Obtaining an address of an advertisement web document by receiving an advertisement by an internet service provider providing a video material;
Mounting the secured web document address into a video signal provided by changing a call signal of a web browser;
Providing a list of moving image data including a call signal of the web document for advertisement;
Selecting, by an internet user, a video address to be provided from a video list by accessing a server of a video provider;
If the video address is selected, searching for the selected video data and transmitting a video signal including a web document call signal for advertisement to a user terminal;
Dividing the transmitted video signal into a video material and a web document call signal for advertisement;
Operating a video player to view the separated video material, and simultaneously calling up the separated web document for advertisement;
And displaying a web document for advertisement on the remaining portion of the monitor while the video is played by the video player.

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同族专利:

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公开号 | 公开日

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引用文献:

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公开号 | 申请日 | 公开日 | 申请人 | 专利标题

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法律状态:
2001-07-23|Application filed by 김윤주

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2001-07-23|Priority to KR1020010044291A

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2003-02-05|Publication of KR20030009719A

优先权:

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申请号 | 申请日 | 专利标题

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KR1020010044291A|KR20030009719A|2001-07-23|2001-07-23|Advertising Method Using Motion Pictueres in the Internet|